Monetizing the Countdown: Your Pre-Game Engagement Playbook
The gates are open for the first college football Saturday of the season, and thousands of fans are finding their seats. For the next 60 minutes, their ...
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Beyond the Barcode: Entry Friction Is Killing Your Ancillary Revenue
A long line snakes away from the stadium gate just minutes before the season-opening college football kickoff. A fan fumbles with their phone, trying to pull ...
Managing the Matrix: Sponsorship Sales for Multi-Sport Venues
A facilities crew at a major collegiate arena works through the night, converting the ice of last night’s men’s hockey game to the hardwood for this ...
Choosing Real-Time Graphics for Sports Sponsorships: A 2026 Guide
An athletic department's sponsorship team reports a consistent problem: major partners are demanding dynamic activations that legacy videoboard systems can't ...
Scaling Fan Activation: MLB Lessons for NCAA Venues
Major League Baseball's All-Star festivities showcase fan activations on a grand scale, from augmented reality home run trackers to elaborate, sponsored fan ...
Captioning as the Next Frontier of Sponsorship Inventory
A quarter of the potential audience in any given market faces accessibility hurdles that can diminish their live event experience. According to the CDC, one in ...
How In-Venue Screens Are Reshaping Major Donor Conversations
A quarter of the potential audience in any given market faces accessibility hurdles that can diminish their live event experience. According to the CDC, one in ...
Losing Money at the Gate: The Biometric Entry Gap
A fan’s experience begins the moment they approach the venue, but long entry lines are creating a costly first impression. For mid-major athletic departments, ...
Beyond the Endowment: How CFOs Fund Tech in the Revenue-Share Era
An athletic department CFO stares at a revised budget projection for the upcoming fiscal year, the first to fully account for the new revenue-sharing model. ...