The Athlete as a Central Sponsorship Asset
A star quarterback throws a game-winning touchdown, and the home crowd erupts. On the videoboard, a local car dealership’s logo appears, completely ...
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Ancillary Revenue: Monetizing the Fan Experience
Historically, the financial playbook for venue management relied almost entirely on just two pillars: ticketing and concessions. While essential, these ...
Real-Time NIL Activations: A New Revenue Stream for Schools
As collegiate athletics continue to evolve, the sponsorship and branding landscape is moving faster than ever. Real-Time Name, Image, and Likeness (NIL) ...
NIL in Real-Time: How to Turn "Big Plays" into Instant In-Venue Revenue
The landscape of college athletics is evolving rapidly, with Name, Image, and Likeness (NIL) rights opening new doors for student-athletes. While initially ...