Real-time graphics, fan experience, and the business of college athletics — straight from the people building it.
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It’s 2:00 PM on game day. A key sponsor calls with a high-value, last-minute activation request tied to a trending social media moment. For most Athletic ...
Until recently, the sports sponsorship model was built on one unquestioned premise: visibility equals value. A brand pays to have its logo placed on a ...
Historically, the financial playbook for venue management relied almost entirely on just two pillars: ticketing and concessions. While essential, these ...
Each year, SXSW serves as a barometer for the future of technology and culture, offering a preview of the innovations that will soon become mainstream. For the ...
As stadium screens grow larger and fan expectations become more sophisticated, the technology required to run a live event has reached broadcast-level ...
For decades, the in-venue visual experience has been constrained by pre-rendered video. Production teams operate on long lead times, creating polished but ...
Pre-rendered video has long been the hard ceiling for in-venue visual experiences. Production teams operate on long lead times, creating polished but ...
The MLS season kickoff brings more than just soccer back to our stadiums; it brings the youngest, most digitally connected fanbase in professional sports. ...
The NBA All-Star Weekend is more than just a mid-season break; it’s a global spectacle, a cultural moment, and most importantly for marketers, a high-stakes ...
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