The Fan Journey Begins Long Before the Gate
A fan buys a ticket to Saturday's college baseball game on Tuesday. For the next four days, the only communication they receive is a transactional email with a ...
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Beyond the Banner: Valuing Modern Sponsorship Assets
In the competitive sports and entertainment landscape, sponsorships built on passive impressions are facing a crisis of value. As brands demand measurable ...
The Rendering Bottleneck: Is Your Videoboard Leaving Revenue on the Table?
It’s 2:00 PM on game day. A key sponsor calls with a high-value, last-minute activation request tied to a trending social media moment. For most Athletic ...
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Game Day Production: The Next Brand Storytelling Frontier
For decades, game day production has been viewed through an operational lens: a series of tasks designed to display scores, run replays, and play sponsor ads. ...
Deconstructing the Broken State of Sponsorship ROI
Until recently, the sports sponsorship model was built on one unquestioned premise: visibility equals value. A brand pays to have its logo placed on a ...
Ancillary Revenue: Monetizing the Fan Experience
Historically, the financial playbook for venue management relied almost entirely on just two pillars: ticketing and concessions. While essential, these ...
NBA All-Star Weekend: The Ultimate R&D Lab for Future Fan Experiences
The NBA All-Star Weekend is more than just a mid-season break; it’s a global spectacle, a cultural moment, and most importantly for marketers, a high-stakes ...
Beyond the Roar: Using Data Analytics to Supercharge Venue Marketing
For decades, venue marketers have relied on intuition and the volume of the crowd's roar to gauge success. You launch a new fan prompt, a sponsor activation, ...
The Empty Seat Economy: Maximizing Corporate Suite Revenue
Corporate suites are the pinnacle of premium seating, representing a significant investment for both the venue and the client. But what happens when those ...